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Online Marketing

Hummingbird: What to do when this bird whirls up a storm?

Matt Cutts, Google’s head of Webspam, has already announced that the coming months are going to be eventful. Google has recently made a pretty monumental change to their algorithm with wide reaching scope. With Hummingbird, the search engine giant has pretty much renewed their algorithm completely and added to its search function a few extra features.

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Don’t Fear the Penguin! Part 2

The second of our two part series on Google's updates. If you haven't already, don't forget to check out part one. In this post, we'll discuss what good content actually is and why it's the solution. Remember: 'Content is King!'.

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Don’t Fear the Penguin! Part 1

In May, as Google’s main man for web spam control, Matt Cutts announced another Penguin update, and SEOs everywhere became increasingly nervous. This is because, in recent years, Google has come down heavily on websites which have gone against the code of online conduct in terms of search, and this has brought an abrupt end to the visibility of many sites. But why is that so? Read on to find out more.

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7 Tips for Efficient Content Marketing

Without a doubt, content marketing is the marketer’s tool of the Millenium. When you’re stuck for ideas, however, knowing how to get that high-quality content online can seem a real challenge. In this article, we’ve got one or two ideas for you.

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Content and Marketing for Local Businesses

The buzzword “content marketing” has been filtering through the SEO scene for the past few months, if not years. Some experts claim that content is the cure-all to reach any SEO goal, while others just shake their heads, since relevant, useful and helpful content that engages and motivates readers has always been rewarded by search engines.

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