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Online Marketing

Optimising Your Material for Voice Searches: Content Curation Within the Voice-Activated Age

There is no doubt that the Internet has come a long way in recent years. From 4G connectivity to hands-free smartphone gesture recognition, it seems as if the halcyon days of dial-up connectivity represent nothing more than a nostalgic (and frustratingly sluggish) trip down memory lane. One of the latest trends to take this sector by storm is the introduction of voice-powered searches. Many experts now predict that this alternative will represent more than 50 per cent of all searches by the year 2020. While this is great news for the average consumer, it places an additional challenge upon authors. How can your material be optimised to meet this growing demand? Let's see what the industry professionals have to say.

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Why Link Building is an Important Tool Within Your Content Creation Arsenal

Exposure is the name of the game in terms of content marketing. There are many ways in which this can be accomplished. The appropriate use of keywords, social media interactions and mobile-responsive website design are a handful of examples. However, the concept of link building is often overlooked due to the fact that many do not appreciate its full importance. If you wish to increase inbound traffic, or should you hope to reach a larger audience, building backlinks is a critical step along the way. What is link building? What impacts will it have upon your marketing strategy? Are there any professional suggestions to keep in mind? Each of these questions deserves a more in-depth explanation.

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Amazon SEO Tips and Tricks: Bringing Out the Best in Your Sales Strategy

Even if you have never been involved with the world of online retail sales, the chances are high that you are already quite familiar with Amazon. Billed as the largest digital marketplace on the planet, it is estimated that more than 1.3 million new products are added daily. In other words, this digital medium is a seller's paradise if the correct techniques are adopted from the very beginning. However, many Amazon accounts tend to focus their efforts towards conversions alone. This is akin to putting the digital horse before the carriage. Without the proper SEO strategies, you will never take your presence to the next level. Let us take a quick look at how Amazon ranks products before moving on to examine some sure-fire approaches.

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