Why Native Advertising Has Dominated 2017
Native advertising seems to be the next catch-all phrase in a veritable “alphabet soup” of marketing terms. However, it is also one of the hot topics which have taken centre …
Online Marketing
Finding Your Brand Voice
Let’s imagine for a moment that you have recently come across an entirely new and innovative product that will be marketed to a target audience. There are naturally many variables …
Content Marketing – The Sales Technique Without Selling
There is more to marketing than simply advertising your product. Now more than ever, people want to be informed of their choices and to avoid making impulsive decisions. Find out how Content Marketing has adapted to this by choosing the inbound rather than outbound path.
Interview with Neil Adams – Graphic Designer
The world of online marketing has changed the way we think about content and design. Especially when it comes to business marketing, it’s the online campaigns, PPC ads and SEO which have become the driving force behind getting a company’s name out there. Indeed, running a successful company without even having a website is pretty much unthinkable … today.
How to Create a Content Customer
There’s nothing more satisfying than having a good moan. It’s when the satisfaction levels begin to drop, though, that people start moaning about you and your company. And that’s not good, because with four times as many customers prepared to write about their negative experiences than their positive ones, it’s vital to your company’s image and profitability that you deal with these complaints effectively. Today, it’s all about maintaining that customer content .