Finding Your Brand Voice
Let’s imagine for a moment that you have recently come across an entirely new and innovative product that will be marketed to a target audience. There are naturally many variables …
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What is a White Paper?
You may have heard the term ‘White Paper’ – sometimes written as ‘whitepaper’ – and wondered what exactly it is. A white paper is a document written using a persuasive style of language to describe and analyse problems and offer potential solutions. The definition of a white paper is very broad and varies from industry to industry, which can be rather confusing. A governmental white paper, for example, is a detailed report on a specific topic, while a business white paper has a lot in common with a marketing presentation, although it has much more technical detail.
Is the Internet of Things Changing Content Marketing?
While the Internet is an ever-blossoming phenomenon, content marketing has actually been around for several hundred years. In fact, as early as 1732, Benjamin Franklin published his ‘Poor Richard’s Almanack’ …
10 Reasons your content isn’t taking off – Part II
Previously, we introduced you to some basic mistakes which could be keeping your content success at bay. Today – surprise, surprise – we’re taking this topic further. Here are another 5 reasons why your content isn’t taking off…
Content Marketing – The Sales Technique Without Selling
There is more to marketing than simply advertising your product. Now more than ever, people want to be informed of their choices and to avoid making impulsive decisions. Find out how Content Marketing has adapted to this by choosing the inbound rather than outbound path.