Are You Listening to What Your Customers are Saying?
We are all aware that obtaining customer feedback is critical during every stage of the sales process. An engaged client is likely to spend more money and to remain loyal …
For clients
Determining Your Content Goals
In order to send humans to the moon, the Saturn V rocket required more than 1.97 million litres of fuel. If this fuel was lacking, Neil Armstrong would never have …
The Top Five Signals that a Content Marketing Firm Should be Avoided
We can think of a content marketing firm much in the same way as we would envision a layer cake. Simply because the icing appears tasty does not necessarily signify …
How Chatbots and AI are Transforming the Digital Marketplace
“Good morning, Dave”. These chilling words were first heard in the 1968 film 2001: A Space Odyssey. Very few viewers at the time believed that this level of digital interaction …
Analytics 2.0: How Marketing Tactics are Expected to Change in 2018
2017 has proven to be a red-letter year in terms of online marketing and innovative sales techniques. Some of the concepts which have taken centre stage include responsive web design, …