In 1891, Dr. Oetker started to print recipes on his packets of bicarbonate of soda. Over time, these recipes were turned into one of the most successful recipe books worldwide. But what makes this a great example for content marketing?
Smartphone, Tablet, Laptop and a Desktop PC in your office – today, this is far from an unusual array of gadgetry. Our daily interactions with the online world has led to a technological breeding ground for Internet enabled devices, each of which offers their own individual screen display and resolution. This diversity has just added to the age-old challenge faced by website owners; namely, how to ensure their site’s layout and content gives their users exactly what they’re searching for. This is where ‘responsive content’ comes in.
Being successful in the complicated field of SEO is really dependent on a number of factors. Luckily, we’re going to show you the biggest five mistakes you could make – as well as showing you how to avoid making them – if you’re looking to get your products high up on those search results.
In 1858, Florence Nightingale took important raw facts and figures, and transformed them into graphics highlighting the health issues faced by the British soldiers in the latrines. Way back then, no one would have termed this data driven journalism. But today, in the age of Big Data and Wikileaks, we’re actually confronted with this phenomenon on a daily basis; surprisingly leaving Nightingale’s 19th Century work ever-present.
In our series ‘Best Practice: 2 ½ Content Marketing Ideas’, we will regularly be offering tidbits of Content Marketing ideas to whet your appetites for your own campaigns. We will present the content of small, medium and large-sized companies respectively and attempt to explain the intention behind their strategy. In addition to that, we’ll include a quick bonus idea for the road. Our first story begins with a Content Marketing giant: Coca Cola.