Boosting SEO rankings is important to a business, but without a considered approach such efforts run the risk of failing in their ultimate objective – conversion. The question is, what should your content strategy aim to do? Here are our top 3 tips.
Matt Cutts, Google’s head of Webspam, has already announced that the coming months are going to be eventful. Google has recently made a pretty monumental change to their algorithm with wide reaching scope. With Hummingbird, the search engine giant has pretty much renewed their algorithm completely and added to its search function a few extra features.
The second of our two part series on Google's updates. If you haven't already, don't forget to check out part one. In this post, we'll discuss what good content actually is and why it's the solution. Remember: 'Content is King!'.
In May, as Google’s main man for web spam control, Matt Cutts announced another Penguin update, and SEOs everywhere became increasingly nervous. This is because, in recent years, Google has come down heavily on websites which have gone against the code of online conduct in terms of search, and this has brought an abrupt end to the visibility of many sites. But why is that so? Read on to find out more.
Without a doubt, content marketing is the marketer’s tool of the Millenium. When you’re stuck for ideas, however, knowing how to get that high-quality content online can seem a real challenge. In this article, we’ve got one or two ideas for you.