Creating a Successful Blog: Things You Should Take into Consideration
There are many reasons why people may choose to create a blog, ranging from a simple hobby or desire to share personal thoughts, through to utilising blog marketing as part of a wider digital marketing campaign. Regardless of motivation, however, it is important to take the time to think things through and come up with a clear strategy.
In the initial stages, there are many things to consider, including issues related to design, hosting, content creation and promotion. In this post, we take a more in-depth look into the various things you will need to take into consideration if you intend to achieve success with online blogging.
Before you consider how to start a blog and where to host it, you need to think about the most important question of all – why are you starting the blog? Having a clear sense of purpose will help to ensure your blog is coherent and has a reason for existing. This is beneficial when it comes to attracting and establishing an audience.
Think about what you are actually trying to achieve with your blog. Is it intended to boost the visibility of your website? Is it going to be a stand-alone blog? Is it going to be a marketing blog, or a labour of love? Are you intending to help people? Is the blog going to be used to share news? Will it exist to entertain, or inform?
Ask yourself as many questions as possible and try to define your purpose as clearly as you can. Blog owners who have a detailed understanding of why they are blogging are more likely to stick with it, more likely to produce valuable content and, ultimately, more likely to be successful.
Blogs succeed or fail based on the content that is published, so content creation is arguably the most important consideration of all. Crucially, you need to think about the kind of blog posts you will publish and what will set your content apart from blog content published elsewhere.
The most successful blog posts are designed to help readers, or offer them solutions to problems. However, this does not mean the posts cannot be entertaining. Humour and a personal writing style can be used to great effect. Keep in mind that images, graphs, videos and other visual content can greatly enhance a blog.
It is also important to consider how blog content will be created. Are you going to write all of the blog posts yourself? Are you currently employing someone with expertise in blog marketing? You may also want to think about outsourcing content creation to a professional writer or a team of writers, using a platform like Textbroker. If you opt to outsource content creation, will those authors be able to publish directly?
Furthermore, it is worth giving thought to your intended posting schedule. Ideally, you want to try to stay as consistent as possible, so contemplate how often you want to publish new blog posts and how quickly you can actually create or source content. Avoid committing to a posting schedule that is not sustainable.
While content creation is of critical importance, if people do not know about your blog, the blog posts will go unread. For this reason, you need to give careful thought to the various ways you are going to spread the word about your blog and attract an audience. Essentially, this means coming up with a promotion or marketing strategy.
It may be that you promote your blog through your website, but this is only likely to be viable if the website already attracts a large audience. For most blog owners, it will be necessary to look at other promotional channels, including social media sites like Facebook, Twitter and LinkedIn.
Another consideration is search engine optimisation (SEO), which is the process of optimising web content to enhance visibility through search engine results pages. Typically, this will involve researching valuable keywords and including those keywords within blog posts. However, SEO goes further than this and the most successful strategies will involve mobile optimisation, link building and various other blog marketing techniques.
There may also be additional promotional opportunities. For example, you may be able to promote your blog in certain trade publications, or you could utilise a PPC advertising camapaign. Alternatively, there may be social media influencers within your field of expertise who can help to spread the word or share key posts.
Design and Hosting
Finally, once you have a clear understanding of your purpose, how blog content will be created and how you will promote it, you can start to think more seriously about how to start a blog. In particular, you are going to need to make decisions about the design of the blog itself, as well as where it will be hosted.
Thanks to the modern day popularity of blogging, there are a wide variety of all-in-one blogging platforms, which will provide you with everything you need. Examples of these platforms include WordPress, Blogger, Tumblr and Squarespace. Each platform has its unique advantages and disadvantages, so it is worth looking around for the option that best suits your specific needs, preferences and target audience.
Similarly, you will need to think about hosting. Are you going to invest in a domain and host the blog yourself? Are you going to use one of the aforementioned blogging platforms and utilise their hosting services? Having your own domain can make your blog look more professional, but you need to weigh up the rewards against the costs.
Whether you are interested in blog marketing, or just looking to post blog posts for your own pleasure, it pays to be prepared. In order to achieve success, it is especially useful to have a clear sense of purpose, a robust content creation strategy, a strong sense of how to promote your blog, an attractive design and the right hosting in place.
By giving these various aspects the right amount of consideration, you can significantly boost your chances of reaching your objectives, building a loyal audience and generally achieving blogging success.
Gather even more ideas about blogging by reading about the function of a corporate blog right here.