Corporate Blog Communication – a Dying Art?
There’s no ignoring the fact that technology has changed the way we interact with one another. There’s still something a little shocking in the fact that by 2020, it’s predicted that over 85% of customer relations will be managed without speaking to another human.
With that in mind, we’re going to take a look into how you can keep the dying art of human interaction alive in your corporate blog.
There’s much to be said for an objective style, with heaps of facts and information based on hours of research. It’s also important to make sure that your blog posts reflect your company’s image. But let’s face it – if your company’s blog posts are drier than the Sahara, then no one will willingly stick around to read them, not even if they’re being paid.
Remember that in the long run, a personal tone engages more readers, shows that you can identify with your customers and colleagues and, more importantly, shows you’re passionate about your area of work.
Aside from making sure your actual content is interesting and appealing, it doesn’t stop there. Think about how your customers would prefer to interact with you and make it easy for them to do so. eBay, for example, has made it easy for customers to interact with employees on the eBay news and stories. Especially for sites and services which rely on the exchange of information without face-to-face communication, ensuring clients and customers can connect with the company in some way is invaluable. Even if you can’t offer this kind of service, even making sure you react to comments and questions on your blog articles goes a long way to maintaining customer loyalty.
Get Behind the Scenes
Offering timeless appeal, behind the scenes information is always going to be a winner. Letting customers into exciting up and coming developments is one way to keep levels of engagement high. Think about the furor surrounding a possible new smartphone release or latest sports car model – release dates are announced well in advance, giving fans enough time to get excited. You could even consider letting loyal customers know about any exciting developments in a newsletter before you announce the information on your blog.
More Behind the Scenes Action
Letting your customers a look behind the inner workings of your company is a great way to engage with them. Even if you don’t have products to launch or new services to announce, even just showing how you work and what you’re working on is useful. The BBC, for example, give their readers great insight into their working practices, which, in turn, also opens the door for further communication.
With technology changing the way we communicate each and every day, there’s a lot we can do to make sure the dying art of human interaction is kept alive! These are just a few ways your customers can interact with you, helping them put a face to your company’s name.