A viral Harry Potter video game, the script for an episode of your favourite Netflix series or a simple explanation of the theory of relativity: the possible applications of ChatGPT are impressive. Since its launch, the artificial intelligence-based chatbot from OpenAI has triggered waves of enthusiasm and made entire industries tremble with fear. Recently, even Google sounded the alarm and CEO Sundar Pichai classified ChatGPT as an existential threat. What is behind the hype, is the threat real and what does this mean for content providers, authors and clients?
How satisfied are you with the results of your ongoing marketing efforts? If these actions seem to be falling on deaf ears, then chances are high that your website content might not be optimised for a local audience.
The Office for Budget Responsibility has confirmed that the UK is in recession. For many, this raises questions about how to approach their content marketing strategy. In particular, there is a need to make recession-proof content that will remain useful for both the target audience and the publisher, even in times of economic turmoil.
We often refer to “style” when discussing the latest fashion trends or contemporary music hits. However, did you know that this term is just as relevant within business marketing circles? Actually, this makes a great deal of sense when we consider that how your enterprise is perceived can ultimately determine success or failure.
When faced with gloomy news about the economy, businesses often slash content marketing budgets, but this can be counterproductive. Recessions provide an opportunity to increase your reach and take competitors by surprise, but you should adopt a strategic approach and produce high-quality marketing content.
