Establishing KPIs (key performance indicators) allows you to review how your content shifts in SERPs and optimise it properly for better results. Read on to learn how to select and utilise the best KPIs for your content marketing strategy.
2023 is all about technology, artificial intelligence, automation and interactive content. As more businesses realise that content creation and online marketing are essential for growth, it's expected that many will increase their budgets accordingly.
A content audit involves evaluating the performance of your website's content while assessing strengths and weaknesses. Using these results, you can find opportunities for growth and new target audiences. But how does the process work?
What’s the scoop on content marketing? How can local businesses successfully create “good content” for their websites? What is “good content” in light of the user’s information needs within the framework of local search queries? Where is the intersection of good content, SEO and content marketing? Read on to find out!
A viral Harry Potter video game, the script for an episode of your favourite Netflix series or a simple explanation of the theory of relativity: the possible applications of ChatGPT are impressive. Since its launch, the artificial intelligence-based chatbot from OpenAI has triggered waves of enthusiasm and made entire industries tremble with fear. Recently, even Google sounded the alarm and CEO Sundar Pichai classified ChatGPT as an existential threat. What is behind the hype, is the threat real and what does this mean for content providers, authors and clients?
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