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What are Featured Snippets and How Can They Take Your Content Marketing Strategy to the Next Level?

Anyone who is even vaguely familiar with the concept of search engine optimisation is well aware of the importance associated with online rankings. Being featured at or close to the beginning of a SERP (search engine results page) can often make the difference between a failed marketing campaign and one bound for success. One of the most powerful strategies to consider involves the use of what are known as featured snippets. Ironically, the benefits of this concept are not entirely clear to many business owners. Let's take a closer look at the principles associated with featured snippets, their advantages, and how they can be implemented within a current marketing campaign.

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Pillar Content: What Is It and How Can You Use It on Your Website?

Pillar pages are long-form content pages that cover all aspects of a broad topic. They are broad, including information on all aspects and subtopics, but they do not tend to be deep. Tutorials, reviews, and other in-depth guides make up cluster pages that support and are supported by the pillar pages.

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Minding the Content Gap: How to Further Resonate With Your Customers

Anyone who has even a modicum of experience within the world of online marketing is well aware that client engagement is one of the most important metrics to address. Whether referring to brand awareness, sales or new product promotions, it pays to target the right people at the right times.

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What Businesses Need to Know About Social Media Marketing in 2020

Take a moment to consider how often you monitor social media channels on a daily basis. From Facebook and Twitter to popular blogs such as Tumblr and Lifehacker, there has never been a greater opportunity to interact with those around you. This observation has not been lost on the masses, as it is currently estimated that more than 3.5 billion users access social media each and every day. So, it only stands to reason that businesses have looked to capitalise upon such a burgeoning demographic. We should still mention that times have changed in regards to creating a content marketing campaign that will resonate with the audience. What are some trends to expect throughout the remainder of this year, and how can you implement a successful strategy that offers tangible results? Whether you have just entered into the online retail community or you are a seasoned veteran, the details found below should not be overlooked.

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