“Lean” is perhaps one of the more forgiving words which can be used to describe the global state of affairs in 2023. Thanks to tight budgets, an increasingly competitive landscape and the negative impacts of inflation, trimming the proverbial advertising “fat” has never been more of a reality. In fact, a recent study has found that nearly 25 per cent of all SMEs are concerned about how a lack of inbound revenue might impact their ongoing sales campaigns.
This is why scaling back could actually be a great way to move forward. However, such approaches are certainly nothing new to small- and medium-sized enterprises, and the notion of lean marketing has existed for some time. If you are looking to make ends meet while still obtaining much-needed digital exposure, read on…
It seems as if we’re inundated with a veritable alphabet soup of SEO suggestions in these modern times. PPC campaigns, POS systems, and CRM solutions are some common examples. However, there is another pivotal acronym known as “EEAT”. What does this approach involve, and what are its benefits?
As a corporate advertising professional, you’re the perfect person to compose web content for your firm, right? After all, your job is to boost company reputations for a living, so why wouldn’t you be able to boost your own? However, there are strong arguments in favour of outsourcing your content creation instead.
The ultimate aim of any marketing strategy is to attract an audience, engage them and convert a user’s interest into a sale. However, with the incredible popularity of social media as a theoretically high ROI commercial tool, it is easy to forget that a content strategy based solely on Facebook likes and Twitter followers may well be adding to the fan base, but it is unlikely to have any measurable impact on the actual conversion rate. For that, you will always need effective, targeted website content…
Every business needs an online presence to cater to existing customers and attract new users, but regularly updating a website can seem an insurmountable and expensive task to undertake. Here are our top tips for refreshing your website without a full redesign.
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