The Art of the Order: All About the Description
Imagine attempting to piece together a model aeroplane if the instructions were not present and the sections were not labelled. You be unsure of where to begin and you would have but a vague understanding of how the finished product should appear. Let’s now translate this very same scenario into the world of content creation. Professional writers are innovative, thorough, insightful, and imaginative. However, they cannot create a quality piece that reflects the desires of a client based upon the thin ether of ill-defined instructions. This is the exact reason why providing a detailed order description is critical if you hope to achieve stellar results.
More Than the Word Count and the Subject Alone
According to recent figures released by the Content Marketing Institute, 62 per cent of B2C firms will outsource their content creation to third-party enterprises. This same source likewise observed that a mere 7 per cent considered themselves as “mature” content curators. It therefore makes perfect sense that they would require the talent of a professional author. Unfortunately, some of these individuals are still not aware that the instructions provided will have a massive impact upon the end result. A simple basic word count and a proposed title are by no means sufficient. So, ask yourself these questions:
- What type of audience am I trying to attract?
- What tone of voice will resonate the most?
- Will I require hyperlinks or resource references within the text?
- Is HTML coding necessary?
- Can I provide the author with any comparable examples?
By addressing these topics, you will be providing the writer with a veritable “road map” to success.
A Kind Word Goes a Long Way
Professional Textbroker authors are well aware of their skill sets and talents. It is therefore never a good idea to include statements such as “any substandard work will be immediately rejected” or “failure to follow instructions will result in the writer being blocked”. They are fully cognisant of their responsibilities and if anything, these phrases may be viewed as slightly condescending. A simple “please feel free to ask any additional questions” will go a long way towards establishing a professional rapport.
Although Textbroker authors are highly dexterous in terms of the content that they can produce, they still require detailed guidelines. Quality material takes talent, effort and a clear initial foundation.
About our authorRon first arrived in Barcelona, Spain in 2007. Although initially pursuing a career in wealth management and finance, he learned that the content writing community provided the highest level of personal satisfaction while still being able to personally help clients. He has been a full-time professional writer since 2011. Some of his other interests include martial arts and bodybuilding.