5 Ways to Get The Best Out of Your Copywriter
When hiring a copywriter, it may be difficult to articulate what exactly it is that you want. Luckily, our authors don’t expect their instructions to be in prose form. After all, turning a list into a flowing piece of text is their job, not yours…
A little forethought can make all the difference when outsourcing content provision, whether you are looking to buy a one-off SEO text or considering ordering a series of articles. In order to ensure that your needs are met swiftly and effectively, check out these 5 easy ways to get the best possible result from any writer.
1. Give plenty of detail
Although independent research is often a part of the writing process, a writer needs to be fully informed of any relevant client specifics in order to be able to complete the text. A great order description or project briefing results in great text. Thus, it’s important to provide your writer with a detailed author briefing. Be it an article, a blog post or evergreen marketing content for a brand-new website, every order can be written with the ultimate destination, target audience and relevant keywords in mind. By letting your writer know exactly what you want to be included, where you want to put it, and who you want it to appeal to, you will be ensuring that the order can be met more efficiently and effectively.
2. Use bullet points
Using bullet points when providing order instructions for a project can be a highly effective way to present information to your author. Here are a few reasons why:
- It breaks down complex information: Bullet points can help break down complex instructions into bite-sized pieces that are easier to understand. This can help ensure that your author fully comprehends the instructions and can carry out the project successfully.
- It increases clarity: By using bullet points, you can make your instructions clearer and more concise. This can help reduce the likelihood of misinterpretation and errors.
- It encourages action and serves as a checklist: Bullet points can be highly actionable, making it easier for authors to follow through on the instructions provided. These can serve as a final checklist before the writer delivers the text, too. This way, for example, you can be sure that your author used the proper links or cited references correctly.
So, by offering bullet points, you can be sure that your instructions can be easily understood and more efficiently actioned. Not only that, but you can also check that every detail has been covered before sending the order to the author. Overall, using bullet points when providing instructions for a project can help ensure that everyone who’s involved understands the task at hand and will be capable of carrying it out effectively and efficiently.
3. Provide an example
If it is the first time you have outsourced work or you have a specific aim in mind, offer an online example of the style that you would like the author to emulate. If you are sourcing content for an existing website or like the tone of a specific piece, then provide a link as part of your instructions. A writer will be able to grasp your needs more quickly if they can physically see exactly what it is that you expect as an outcome.
Don’t have any examples online? Then produce a sample. If you’re working with freelance authors on projects that involve multiple texts, start with a small trial run of just one or two orders at a time. You can then use these trial texts as samples in your order briefing.
4. Get in touch
Before setting the parameters of an order, it might sometimes be useful to get a writer’s input. Indeed, professional writers can advise you on more than just a simple word count – they can offer guidance on the appropriate article length, keyword repetition and deadline possibilities for any specific job. An author profile will allow you to search for someone with experience in the relevant field, and then you can get in touch and benefit from the consultative process, promising a more collaborative result.
Textbroker has thousands of authors qualified in a range of topics and industries, from web development and software to cryptocurrencies, online casinos and more. If you need help finding the best writer for your job, check out our article on how to make the most of our author search.
5. Offer feedback
It’s important to provide feedback throughout the writing process. The challenge is to give good, constructive feedback that clearly conveys your message. When delivering feedback, ensure you keep emotions out of the equation. When possible, aim to deliver author feedback as early on as possible, especially if you’re working on a large batch of content. You should know precisely what you want your evaluation to achieve and be aware of how you present your feedback to ensure the author takes your feedback constructively.
Textbroker has a simple system that allows clients to give feedback to authors after a project has been completed. As well as a pre-set grading facility, there is also the option to give a more detailed opinion. Authors will routinely check this in order to make sure that a client is happy with their work — and they routinely use this in order to improve their services. By filling in the feedback form, you will be ensuring that any future orders are met with your comments in mind.
Bonus Tip: Establish a long-lasting relationship
The authors at Textbroker are always looking to establish long-lasting relationships with our clients. When a writer develops the ability to know just what it is that you are looking for in your content, much of the guesswork will be taken out of future projects. The next time you need to buy content, you can expect a quicker turnaround, as the author will already be familiar with your expectations.
Alternatively, if you know that you will frequently require articles on a certain topic or are looking to order a large number of texts, consider establishing a relationship with a team of authors! You can learn how to create your own expert Textbroker author team in our guide to TeamOrders.
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