The Content Marketing Institute from the US has published their new „B2B Content Marketing 2016” report and the results are eye opening. The study shows that Social Media and blogs, along with case studies and newsletters, are still a major part of Content strategies. Written content is still King!
Welcome to part two in our series on Influence Marketing. Last time we shared a few tools to help you identify those personalities you need to be in good contact with. Today, we’re going to give you a few tips for making and maintaining that contact.
Influence Marketing is one of the hot topics in the online world. We’re introducing to you today the first part in our series on this marketing strategy. In that all-too familiar battle for online users’ attention, influence marketing can provide companies with a real edge.
When it comes to content marketing, companies address their target group with relevant content instead of generic sales messages. Textbroker founder Jan Becker-Fochler tells us what matters here. Since 2005, he has been an expert in web content and has now summarised the most important factors in achieving success.
You think you’ve come close, but you’ve still not found that needle in the haystack? Welcome to part two of our hints and tips when it comes to keyword generation.