In May, as Google’s main man for web spam control, Matt Cutts announced another Penguin update, and SEOs everywhere became increasingly nervous. This is because, in recent years, Google has come down heavily on websites which have gone against the code of online conduct in terms of search, and this has brought an abrupt end to the visibility of many sites. But why is that so? Read on to find out more.
Content & more
The buzzword “content marketing” has been filtering through the SEO scene for the past few months, if not years. Some experts claim that content is the cure-all to reach any SEO goal, while others just shake their heads, since relevant, useful and helpful content that engages and motivates readers has always been rewarded by search engines.