In 1858, Florence Nightingale took important raw facts and figures, and transformed them into graphics highlighting the health issues faced by the British soldiers in the latrines. Way back then, no one would have termed this data driven journalism. But today, in the age of Big Data and Wikileaks, we’re actually confronted with this phenomenon on a daily basis; surprisingly leaving Nightingale’s 19th Century work ever-present.
Content & more
As a corporate advertising professional, you might believe that you’re equipped to compose web content for your firm. After all, you boost companies’ reputations for a living; why wouldn’t you be able to boost your own? However, there are strong arguments in favor of outsourcing your content instead.
The ultimate aim of any marketing strategy is to attract an audience, engage them and convert this interest to sales. However, with the incredible popularity of social media as a theoretically high ROI commercial tool, it is easy to forget that a strategy based solely on Facebook likes and Twitter followers may well be adding to the fan base, but is unlikely to have any measurable impact on conversion. For that, you will always need targeted, effective website content…
Every business needs an online presence to cater to existing customers and attract new, but regularly updating a website can seem an insurmountable and expensive task to undertake. here are our top tips for refreshing your website without a full redesign.
In our series ‘Best Practice: 2 ½ Content Marketing Ideas’, we will regularly be offering tidbits of Content Marketing ideas to whet your appetites for your own campaigns. We will present the content of small, medium and large-sized companies respectively and attempt to explain the intention behind their strategy. In addition to that, we’ll include a quick bonus idea for the road. Our first story begins with a Content Marketing giant: Coca Cola.