The world of online marketing has changed the way we think about content and design. Especially when it comes to business marketing, it’s the online campaigns, PPC ads and SEO which have become the driving force behind getting a company’s name out there. Indeed, running a successful company without even having a website is pretty much unthinkable … today.
Content & more
It’s almost the 25th January. It’s time to get those neeps and tatties ready and celebrate the national poet of Scotland – Robert Burns.
As a pioneer of the Scottish language and an inspirational figure for the Romantic movement, there’s no surprise good old Rabbie and his work are still being celebrated today. If you’ve never heard of Burns before, or have yet to enjoy the fine delicacy that is haggis, you’re in for a couple of treats. Here we’ll show you everything you need to create a memorable Burns Supper.
Welcome to 2017! Whilst 2016 was full of exciting developments and technological advances, we’re certain that 2017 will be even more exciting. But before we get carried away looking forward, it’s time to spend a few moments reflecting back. In the first of our history series, we’re excited to present a brief history of that markup language we all know and love: HTML.
With all the thought that goes into making sure your customers read your news and blog updates, it’s easy to lose a feeling for the fundamentals. Today, we’re going to the most important piece of content for your company ever – the name. It may same banal, but a good name could be worth gold!
It’s not important how you do it. It’s not even too important when you do it. Making sure you have an up-to-date editorial calendar is, however, one of the most fundamental requirements in ensuring your content strategy delivers more traffic, leads, conversions and sales.
Not sure where to get started? Then just read on …