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Snapchat: Ephemeral Content

Imagine you’re a mayfly. There are a couple of thousand different mayfly species, so feel free to choose the one you like best. Common to all of these species is the fact they all have a lifespan of around 24 hours, meaning they like to make the most of the time they have. And it’s exactly this ephemeroptera-like perspective on life that you need to make sure your company’s Snapchat content strategy is a winner.

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Merde! How to avoiding epic international marketing failures

When it comes to globalising your marketing campaign, it’s worthwhile remembering that this is no simple translation task. Indeed, whilst you wouldn’t be the first to just to fall into the trap of mis-translated slogans, this is the kind of…misshap…that sticks to a brand. Much as the Japanese car manufacturer, Toyota, discovered when they launched their “MR2” in France. Little did they realise that the MR2 is spoken as “merde”.

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Corporate Blog Communication – a Dying Art?

There’s no ignoring the fact that technology has changed the way we interact with one another. There’s still something a little shocking in the fact that by 2020, it’s predicted that over 85% of customer relations will be managed without speaking to another human.

With that in mind, we’re going to take a look into how you can keep the dying art of human interaction alive in your corporate blog.

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Headline Psychology: The 4 Things to Know

Because more people read headlines than the articles they announce, it’s time to dedicate a post to the mysteries and secrets of main titles. Over the years, headlines have been researched from every thinkable angle – whether it’s their font, their length or their exact wording. Aside from giving the reader an idea of what to expect in the article they’re about to read, there’s a whole lot more psychology at work behind those headlines.

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Emotional Marketing – The Emotional Campaign

It's time to put SEO and search expertise down for a second and take a few moments to reflect. No, this isn't a meditation session for online marketers. This is about learning how to use the most powerful tool known to mankind. It's all about emotions – an essential element in any content marketing campaign.

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