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A Brief History of HTML

Welcome to 2017! Whilst 2016 was full of exciting developments and technological advances, we’re certain that 2017 will be even more exciting. But before we get carried away looking forward, it’s time to spend a few moments reflecting back. In the first of our history series, we’re excited to present a brief history of that markup language we all know and love: HTML.

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What’s in a name? Everything!

With all the thought that goes into making sure your customers read your news and blog updates, it’s easy to lose a feeling for the fundamentals. Today, we’re going to the most important piece of content for your company ever – the name. It may same banal, but a good name could be worth gold!

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Up to date with your Content Calendar

It’s not important how you do it. It’s not even too important when you do it. Making sure you have an up-to-date editorial calendar is, however, one of the most fundamental requirements in ensuring your content strategy delivers more traffic, leads, conversions and sales.

Not sure where to get started? Then just read on …

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Interactive Content – 3 Ways It Can Help You

If you've not thought about interactive content yet, then now is the right time to start. Interactive content won't just increase the time readers spend on your website; it also comes with a number of positive side effects that will help your bottom line. The number of formats with interactive components is now so immense that even if you've got limited resources, you'll still find something to work with. Although implementing interactive content takes a bit more effort, it'll pay off.

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The Call to Action – Beyond the Imperative

The call-to-action (CTA) is one of the most important elements of any commercial website. Generally coming in the form of a button, you might be forgiven for thinking this is the single, non-optimisable aspect of your site. Which is why we’re welcoming you to this CTA-anatomy crash course.

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