Anyone who has even a modicum of experience within the world of online marketing is well aware that client engagement is one of the most important metrics to address. Whether referring to brand awareness, sales or new product promotions, it pays to target the right people at the right times.
Content & more
We are all aware of the importance of SEO in regards to online exposure and product promotions. Users are constantly bombarded by terms such as “backlinks“, “bounce rate“, “alt tags” and “long-tail keywords”. In truth, these and other strategies will all produce powerful results if utilised in the appropriate manner. Search engine optimisation is still one of the most powerful marketing tools alongside quality content creation. Unfortunately, the latter is often sacrificed for the former due to a misplaced sense of what “modern SEO” really entails. Why are many business owners failing to understand what goes into finding the proper keywords for the topic at hand? Let's look at some probable causes before moving on to seeing why these can prove to be costly mistakes as well as what you can do to avoid clumsy content.
We are all aware that Google is the largest online search engine in the world. In fact, current statistics indicate that well over 63,000 searches take place each second. This equates to a staggering two trillion searches every year. Of course, this number will continue to grow as a larger portion of the global population gains access to the Internet. The main issue is that Google has always attempted to interpret the more “human” nuances within typical search terms. Much of this involves machine learning capabilities, and it should come as no great surprise that giant leaps have taken place over the years. One of the most recent innovations is known as “BERT”. What is BERT? How does it relate to online searches? Perhaps most importantly, what does this new search algorithm mean for businesses that hope to reach their intended target audience? Let's answer each of these questions in greater detail.
There is no doubt that the Internet has come a long way in recent years. From 4G connectivity to hands-free smartphone gesture recognition, it seems as if the halcyon days of dial-up connectivity represent nothing more than a nostalgic (and frustratingly sluggish) trip down memory lane. One of the latest trends to take this sector by storm is the introduction of voice-powered searches. Many experts now predict that this alternative will represent more than 50 per cent of all searches by the year 2020. While this is great news for the average consumer, it places an additional challenge upon authors. How can your material be optimised to meet this growing demand? Let's see what the industry professionals have to say.
Exposure is the name of the game in terms of content marketing. There are many ways in which this can be accomplished. The appropriate use of keywords, social media interactions and mobile-responsive website design are a handful of examples. However, the concept of link building is often overlooked due to the fact that many do not appreciate its full importance. If you wish to increase inbound traffic, or should you hope to reach a larger audience, building backlinks is a critical step along the way. What is link building? What impacts will it have upon your marketing strategy? Are there any professional suggestions to keep in mind? Each of these questions deserves a more in-depth explanation.