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Headline Psychology: The 4 Things to Know

Because more people read headlines than the articles they announce, it’s time to dedicate a post to the mysteries and secrets of main titles. Over the years, headlines have been researched from every thinkable angle – whether it’s their font, their length or their exact wording. Aside from giving the reader an idea of what to expect in the article they’re about to read, there’s a whole lot more psychology at work behind those headlines.

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Emotional Marketing – The Emotional Campaign

It's time to put SEO and search expertise down for a second and take a few moments to reflect. No, this isn't a meditation session for online marketers. This is about learning how to use the most powerful tool known to mankind. It's all about emotions – an essential element in any content marketing campaign.

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Reacting to a Crisis with Content

The right (or wrong) reaction to a crisis situation can make-or-break a company. Whether it’s a case of false advertising, a recalled product or even just a typo on publicity material – mistakes can cause a company a lot of headaches and a lot of damage. Not just in financial terms, but in terms of reputation, too.

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Generating Content Marketing Ideas: The R.O.Q. Method

With a quarter of the year already behind us, you might already feel yourself flagging when it comes to generating ideas for your content marketing campaign. Even worse, you might even feel like your content marketing strategy is somewhat lacking in strategy.

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The 5 Biggest Mistakes to Avoid on your Landing Page Copy

Having the right words at the right time is always important. Whether it’s in the workplace, on a first date, or on your landing pages; knowing what to say and how to say it is the key to success. Fortunately, the words on a landing page only have one simple objective to achieve: to ensure website visitors find and click a command button.

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