SaaS applications are quickly becoming, or perhaps already are, the leading answer to solving problems, increasing efficiency and improving the convenience of everyday processes at home and the workplace. From your mobile phone and laptop to your smartwatch or TV, SaaS is everywhere…
“Quality is not what happens when what you do matches your intentions. It is what happens when what you do matches your customers’ expectations.”
– Anonymous
It has been estimated that more than 99 per cent of all life on earth that has ever existed is now extinct. From the dinosaurs and the woolly mammoth to the sabre-toothed tiger and the dodo bird, evolution and extinction are a natural part of our very existence. The same holds true within the digital world.
We are all aware of the current state of affairs thanks to the global health situation. As COVID-19 continues to take its toll, it seems as if the notion “business as usual” has been put on hold for the indefinite future. However, we also need to highlight the simple fact that the world will turn. The sun will continue to rise, and eventually, this health crisis may even be relegated to the annals of history. This is why businesses which are able to embrace a more proactive approach in the coming months should perform quite well when the viral tide finally begins to recede.
Anyone who is even vaguely familiar with the concept of search engine optimisation is well aware of the importance associated with online rankings. Being featured at or close to the beginning of a SERP (search engine results page) can often make the difference between a failed marketing campaign and one bound for success. One of the most powerful strategies to consider involves the use of what are known as featured snippets. Ironically, the benefits of this concept are not entirely clear to many business owners. Let's take a closer look at the principles associated with featured snippets, their advantages, and how they can be implemented within a current marketing campaign.