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What is a White Paper?

You may have heard the term ‘White Paper’ – sometimes written as ‘whitepaper’ – and wondered what exactly it is. A white paper is a document written using a persuasive style of language to describe and analyse problems and offer potential solutions. The definition of a white paper is very broad and varies from industry to industry, which can be rather confusing. A governmental white paper, for example, is a detailed report on a specific topic, while a business white paper has a lot in common with a marketing presentation, although it has much more technical detail.

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Interview with Neil Adams – Graphic Designer

The world of online marketing has changed the way we think about content and design. Especially when it comes to business marketing, it’s the online campaigns, PPC ads and SEO which have become the driving force behind getting a company’s name out there. Indeed, running a successful company without even having a website is pretty much unthinkable … today.

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25th January – Burns Night!

It’s almost the 25th January. It’s time to get those neeps and tatties ready and celebrate the national poet of Scotland – Robert Burns.

As a pioneer of the Scottish language and an inspirational figure for the Romantic movement, there’s no surprise good old Rabbie and his work are still being celebrated today. If you’ve never heard of Burns before, or have yet to enjoy the fine delicacy that is haggis, you’re in for a couple of treats. Here we’ll show you everything you need to create a memorable Burns Supper.

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