When it comes to content marketing, companies address their target group with relevant content instead of generic sales messages. Textbroker founder Jan Becker-Fochler tells us what matters here. Since 2005, he has been an expert in web content and has now summarised the most important factors in achieving success.
Content & more
You think you’ve come close, but you’ve still not found that needle in the haystack? Welcome to part two of our hints and tips when it comes to keyword generation.
Good keyword research consists of hard work, a touch of technology and a good deal of thinking. The first step is, therefore, to get that grey matter in gear. Think about what the purpose of your site actually is, what do you want to offer, and what do you want your users to do on your site?
We have already shown you a couple of tools which should help you come up with ideas for creating, as well as managing, your content. That was just the tip of the iceberg, though, as there are countless tools out there just waiting to help save you precious time when it comes to your content responsibilities. In the following article, we’ve got 5 small, but particularly practical aids which will help create, establish and distribute content.
Is Content Marketing just a fad? That’s a legitimate question, because many Internet hypes arrive at full speed – only to disappear even faster. Just a glance through online marketing trends of the last 10 years shows some unpredictable ups and downs – a marketing Wall Street!