It's time to put SEO and search expertise down for a second and take a few moments to reflect. No, this isn't a meditation session for online marketers. This is about learning how to use the most powerful tool known to mankind. It's all about emotions – an essential element in any content marketing campaign.
The right (or wrong) reaction to a crisis situation can make-or-break a company. Whether it’s a case of false advertising, a recalled product or even just a typo on publicity material – mistakes can cause a company a lot of headaches and a lot of damage. Not just in financial terms, but in terms of reputation, too.
With a quarter of the year already behind us, you might already feel yourself flagging when it comes to generating ideas for your content marketing campaign. Even worse, you might even feel like your content marketing strategy is somewhat lacking in strategy.
Having the right words at the right time is always important. Whether it’s in the workplace, on a first date, or on your landing pages; knowing what to say and how to say it is the key to success. Fortunately, the words on a landing page only have one simple objective to achieve: to ensure website visitors find and click a command button.
Late last month, Facebook announced that their “Audience Network” was expanding to include support for the mobile web, with the avowed aim of competing directly with a giant named Google. For Facebook, Audience Network is now the pillar on which their mobile advertising strategy rests.