Top 5 tips for refreshing your website
Every business needs an online presence to cater to existing customers and attract new users, but regularly updating a website can seem an insurmountable and expensive task to undertake. Here are our top tips for refreshing your website without a full redesign.
How to Refresh Your Website Without a Full Redesign
It is important to remember that a website is quite often the first opportunity you will have to present yourself to a target market, so it is vital that the impression left is a positive one that will leave your visitors fully informed. But, rather than expending your resources on unnecessarily redesigning the entire site, focus your attention on the content itself to ensure that your business is presented in the best possible light and conversion-optimised.
1. Make the basic information evergreen
Although there will inevitably be changes to services and products that will need to be updated, creating otherwise timeless content will ensure that no visitor will be misled by out-of-date information. That is to say, rewriting the current content removes any ageing references. This basic website refresh can be considered a quarterly or bi-annual task, requiring only minor revisions if necessary. Content is King, irrespective of intent or industry — and an effective website update is always planned around this fact.
2. Optimise every page
Everyone knows how important SEO is to web traffic, so by inserting keywords and key phrases into your refreshed content, you can be sure that your site is primed to attract a targeted audience. Using the appropriate meta titles and meta descriptions is another easy way to help position a site on any search, so ensure that every page or post optimises these for maximum visibility. In addition, by keeping site-specific keywords and phrases in mind during the content creation process, you will be able to boost organic positioning within search engine result pages (SERPs).
Other ways to optimise your web pages include:
- Use header tags: Optimise your content with HTML header tags (H1, H2, H3) to make it more user-friendly and easier for search engines to understand the structure and hierarchy of your content.
- Add and optimise images: Use quality images within your texts to increase readability and enhance overall engagement. It’s important to use alt tags and relevant, descriptive file names for your images. In addition, make sure to resize and compress images to improve your page load speed.
- Search-engine-friendly URLs: Use simple yet descriptive keywords to create short, concise URLs that accurately describe the page’s content. Also, to avoid case sensitivity issues and make URLs easier to read, use lowercase letters in your URLs.
By implementing these on-page optimisation techniques, you can improve your website’s visibility and overall ranking without a full redesign.
3. Separate time-sensitive updates
Consider adding a blog-style news page if you don’t already have one. By separating time-sensitive information from evergreen content, not only will visitors be clearly informed, but any content updates will then be contained to one page, reducing the effort and hourly resources needed for revisions. Depending on the original template of your site, adding a page is generally very simple and will not have any major impact on the design of the site. Doing this will also assist the implementation of any SMO-integrated marketing plan, as web traffic will be directed to the initial area of interest, forcing engagement before facilitating a wider range of conversion opportunities.
4. Concision, clarity, conversion
The most effective way to embed your message in a visitor’s memory is through repetition: 10 messages said once will have little effect – but 1 message repeated 10 times can have a tremendous impact. By articulately positioning yourself as the definitive expert through concision, you can clarify your message and increase opportunities for conversion. In short, create a standard call-to-action (CTA) that can be placed at the end of every text passage that not only fulfils SEO needs but also inspires visitors to take that extra step.
Here are some examples of effective CTA statements:
- Join our mailing list today!
- Buy now and get free shipping!
- Schedule a free consultation with our expert team!
- Take the first step and book your appointment now!
Website navigation is critical because it helps visitors quickly and easily find the information they need on your website. Visitors may become frustrated and leave if your website has poor navigation, resulting in lost traffic and fewer conversions. Effective navigation guides users to the most relevant and valuable content on your site, making it easier for them to engage with your brand and take the desired actions, such as making a purchase or filling out a contact form.
Additionally, clear and intuitive website navigation can help with SEO, resulting in higher rankings and increased visibility. Thus, exploring if there is room for improvement in how visitors navigate your website is worth considering. Take an opportunity to simplify your navigation bar and footer links. Adding more internal links to your articles may also help users find what they want. Consider the desired actions you want users to take on your website (for example, sign up for an account or subscribe to a newsletter) and ensure that they are prominently displayed on your site’s main menu.
Refresh Your Website with Textbroker
So, now you know! Refreshing your website doesn’t mean you need a full redesign. By following our top tips, you can give your website that much-needed revamp without starting from scratch. Remember the above tips when creating new articles, as evergreen content should never become outdated! If you need assistance with optimising your existing texts or creating new, evergreen content, Textbroker is always here to help.
No comments available